Heidi Sun (second from left) and her fellow team members win the Champion award at the Team Case Competition of the BGS’s 2017 Global Leadership Summit


孫碧澄同學(左二)及其隊友於BGS全球領袖峰會2017的隊際案例比賽中勇奪全場總冠軍

Date: 06 Dec 2017 (Wednesday)

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HKBU business student crowned champion in international case competition

浸大工商管理學院學生勇奪國際商業案例比賽總冠軍

Heidi Sun, a Year 4 BBA marketing student of the School of Business of Hong Kong Baptist University (HKBU), and her fellow team members from other overseas universities won the Overall Winner award at the Team Case Competition of the 2017 Global Leadership Summit of Beta Gamma Sigma (BGS) held in Florida, USA, in November. The team successfully defeated 35 teams of business students from different universities across the world and was named champion for their innovative and creative solution for their assigned real-world business case as well as the effectiveness of their presentation.

The case that Heidi’s team presented was about the application of Internet-of-Things in the hospitality industry and how new technology can help in hospitality management and improve customer experience. Heidi was thankful to have had the opportunity to attend this meaningful event. She said: “Through the case competition, I got to learn how to use our strengths to work as a team and how to complete tasks within limited time constraints. The three-day Summit, with all the speeches from professionals in distinct areas, inspired me and sharpened my practical skillset in business analysis and building new networks. All of these will definitely help my future career.”

The Team Case Competition attracted business students from different universities across the world to collaborate and provide a solution to a complex business scenario. Each team presented to a panel of judges and the winning teams in the five categories showcased their business solutions to the full group of Summit attendees. One overall winning team was selected as the Champion of the competition.

As a High Honours chapter of BGS, the HKBU School of Business nominated a student to attend the 2017 Global Leadership Summit this year where participants had a chance to advance their leadership skills and build relationships with fellow leaders from other chapters around the world. During the Summit, students participated in a carefully cultivated series of leadership sessions designed to build upon each other to culminate in an intensive team competition.

浸大工商管理學院市場學系四年級孫碧澄同學與其他海外大學隊友,月前於美國佛羅里達州舉行的Beta Gamma Sigma(BGS)全球領袖峰會2017隊際案例比賽中,憑著出色的演說技巧,為大會指定的商業案例提出創新的解難方案,最終成功擊敗35隊來自全球大學的商科學生,贏得全場總冠軍。

孫碧澄同學隊伍發表的企案主要關於「物聯網」在酒店業上的應用,以及如何運用創新科技協助業界和提升客戶經驗管理。孫同學表示,是次峰會及比賽令她獲益良多,她說:「案例比賽讓我學到如何在隊伍中發揮各自所長,互補長短,並於限時內完成任務。峰會助我擴闊人際網絡,提升個人在商業分析上的實用技能;多位專業人士的分享演說,亦啟發了我未來的事業發展路向。」

是次比賽吸引了來自世界各地大學的商科學生參加,參賽隊伍須為大會指定的商業案例提出解難議案,首五名於分組賽勝出的隊伍,需於第二輪比賽中向全體峰會參與者發表演說,最終由孫同學所屬的隊伍勝出。

浸大工商管理學院是環球BGS的高級榮譽分會之一,大學今年提名了一位學生出席全球領袖峰會,與其他分會的領袖學生交流,藉此提升領導才能及擴闊人際網絡。學生於峰會期間有機會參與一系列的研討會,從各界領袖的分享中學習及汲取經驗,並於案例比賽中應用知識。
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