The HKBU team with their supervisor Dr. Wong Yik-man (first row, first from left), Senior Lecturer of the Department of Marketing, and the panel of judges


浸大代表隊贏得「二零一三 IIBD國際案例比賽」銅獎,喜上眉梢,與導師兼巿場學系高級講師王益民博士 (前排左一) 和評判團合照

Date: 19 Nov 2013 (Tuesday)

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Business student delegation wins bronze award at 2013 IIBD Case Competition

商學院學生勇奪「二零一三 IIBD國際案例比賽」銅獎

A four-student delegation of the School of Business recently won the bronze award at the 2013 IIBD Case Competition organised by the Wing Lung Bank International Institute for Business Development and Chinese Businesses Case Research Centre.

This was the eighth year of the contest, which aims to achieve business education internationalisation through enhancing academic exchange among students and faculties all over the world. This year’s competition, with the theme “The Sustainability of Social Enterprises: Managing the Double Bottom Line”, attracted student delegations from 29 universities in 13 countries. After two rounds of strict selection, the HKBU team was one of the five teams with the highest scores and advanced to the final. The HKBU team members were Tiffany Fung (Marketing, Year 3), Zenia Yiu (Marketing, Year 3), Amy Leung (Finance, Year 2) and Dora Leung (Accounting, Year 2).

In the final, the five teams were given six hours to conduct research and analysis on the real case of a local social enterprise called Green Ladies. They were then required to present their action plans and recommendations to a panel of judges consisting of academic scholars and experienced practitioners in the field of social entrepreneurship. The other four finalists were from Ateneo de Manila University in the Philippines, Bowling Green State University in the US, Simon Fraser University in Canada, and the University of Westminster in the UK.

工商管理學院四位學生組成的代表隊早前在永隆銀行國際商貿研究所和華人企業案例研究中心合辦的「二零一三IIBD國際案例比賽」中奪得銅獎。

比賽舉辦至今已第八屆,旨在促進各地學生及學院之間的學術交流,以達致商管教育國際化的目標。今年比賽的主題為「社企的可持續發展:雙底線的管理」,吸引了來自十三個國家的二十九間大學的代表隊參加。經評判團兩輪的嚴格評選後,由馮慧婷 (巿場學三年級)、姚綽恩 (市場學三年級)、梁凱盈 (財務學二年級) 和梁桂思 (會計學二年級) 組成的浸大代表隊成為五支表現最佳的隊伍之一,獲選進入決賽。

決賽當日,五支隊伍須於六小時內分別對本地社企Green Ladies的真實案例進行研究及分析,其後再向由學者和社會企業管理層組成的評判團發表演說,闡釋相關計畫和方案。其餘四支決賽隊伍分別是來自菲律賓的Ateneo de Manila University、美國的Bowling Green State University、加拿大的Simon Fraser University及英國的University of Westminster。