The winning video “Beauty and Bean”


浸大學生隊的得獎短片「Beauty and Bean」

Date: 06 Jun 2018 (Wednesday)

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HKBU students win top award at SOW Asia Media Campaign

浸大學生勇奪心苗亞洲媒體企劃比賽冠軍

A team of HKBU students was named champion at the SOW Asia Media Campaign with their romantic and humorous promotional video of a social enterprise. 
 
The winning team comprised Xu Zheng (Advertising and Branding, Year 2), Chen Yao (China Studies, Year 1), Mu Yuguang (Computer Science, Year 2) and Wu Haoyang (Animation and Media Arts, Year 1). The short video aimed at promoting Zero Ground Coffee Campaign organised by Eco-Greenergy, a Hong Kong social enterprise. The video, named Beauty and Bean, has a coffee bean in the leading role which takes the audience through the lifecycle of a coffee bean: from coffee bean and coffee grounds until it is recycled into a flower pot, a state that allows it to accompany the actress it is deeply in love with.
 
Team leader Xu Zheng said that teammates agreed that an outstanding advertisement must contain elements of humour and romance, therefore they decided to promote the concept of coffee ground recycling with a “touching” love story.
 
Xu Zheng added that they were excited about winning the championship and expressed deep gratitude to Dr Terri Chan, Assistant Professor of the Department of Communication Studies for her valuable guidance. He also said that the winning video was produced by combining the strengths and efforts of every teammate, which fully demonstrates HKBU’s interdisciplinary collaboration and the advantages it brings. 
 
The SOW Asia Media Campaign requires each team to produce a short video about SOW Asia’s social enterprises which aim at encouraging young people to understand the development of social enterprises in Hong Kong and strengthening collaboration between different social sectors.
 

浸大學生隊將浪漫及幽默感融入社企推廣短片中,成功脫穎而出,勇奪心苗亞洲媒體企劃比賽冠軍。
 
冠軍隊伍由徐崢(廣告及品牌二年級)、陳遙(中國研究一年級)、牟宇光 (計算機科學二年級)及吳昊洋(動畫及媒體藝術一年級)組成。獲獎短片旨在推廣社會企業「綠行俠」的咖啡渣回收行動,故事以「Beauty and Bean」為題,主角是咖啡豆,內容講述咖啡豆變成咖啡渣,繼而再循環再造成花盆後,成功長伴深愛的女主角。
 
隊長徐崢表示,團隊覺得出色的廣告短片應該具備浪漫元素及幽默感,所以決定透過一個「感人」的愛情故事,輕鬆介紹咖啡渣回收過程。
 
徐崢對獲獎感到興奮,他特別感謝傳播系助理教授陳瀚盈博士的指導,並指出短片集合了各隊員的專長及心血,充分展現浸大跨學科的合作及優勢。
 
心苗亞洲媒體企劃比賽要求參賽組別製作一分鐘短片介紹旗下社企,目的是鼓勵年青人增加對香港社企發展的認識,並加強社會各界的合作。