Dr Angela Mak (second from left) leads the student teams in cooperating with the Family Value Foundation of Hong Kong to promote education on fathering.


麥嘉盈博士(左二)帶領同學與維護家庭基金合作推動父職教育

Communication studies students take part in the opening ceremony for the Centre for Fathering.   


傳播系同學參與統籌好爸爸中心開幕典禮

Date: 20 Jul 2017 (Thursday)

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Communication studies students collaborate with a social service organisation to promote education on fathering

傳播系學生與社福機構合作 推動父職教育

A group of 35 students of the Department of Communications Studies, under the guidance Dr Angela Mak, Associate Professor of the Department, teamed up with the Family Value Foundation of Hong Kong to produce a book entitled We are Good Fathers. They also supported the preparation for the opening ceremony of the Centre for Fathering. Through the campaign, students not only helped strengthen the public’s knowledge of fathering, but also put what they have learnt into practice. 
 
Teams of students interviewed five fathers in the city to find out how they broke with tradition and re-interpreted the concept of “fathering” with love. The material they gathered also helped readers to better understand practical communication techniques. The book, which helps advance the fathering movement in Hong Kong, is now in the fourth edition with 4,000 copies. For more details, please refer to: http://www.familyvalue.org.hk/fathering-book-2017.html
 
Peter Law (Public Relations and Advertising, Year 3) said that there was a large age gap between his teammates and the fathers. So they devoted great efforts in their researches beforehand to make sure they could gain the trust of the interviewees. They prepared detailed questions and paid close attention to how they should interact with the fathers during the interviews. He said their efforts were not wasted as many people praised their write-ups as highly readable.
 
Peter also took part in the publicity work for the opening ceremony of the Centre for Fathering, getting a taste of what it is like to be a public relations practitioner. His work included writing press releases, pitching to the media to gain coverage, drafting messages on social media platforms and making a short film. He learned a lot from this experience. 
 
To further expand the project to secondary schools, the students will visit China Holiness College in September. They will share their writing experiences with the College’s senior secondary school students, who are going to participate in the project, and will raise their awareness of the mission of HKBU’s School of Communication and the development of the fathering movement. 

傳播系學者及35名學生與維護家庭基金合力製作《吾係好爸爸》一書,讓社會加深對父職的了解,並協助籌備好爸爸中心開幕典禮,將在課堂所學付諸實踐。
 
在副教授麥嘉盈博士帶領下,學生組隊分別訪問了五位城中爸爸,了解他們如何跳出傳統觀念的枷鎖、憑著愛重新演繹「父職」一詞,讓讀者掌握實用的家庭溝通技巧。《吾係好爸爸》已加印至第四版、共4,000本,有助推動香港的父職教育。《吾係好爸爸》的詳情可瀏覽:http://www.familyvalue.org.hk/fathering-book-2017.html
 
羅子豐(公關及廣告三年級)表示,為了訪問與自己有年齡差距的爸爸們,學生需要多作資料蒐集,與受訪者建立信任,還需草擬詳細的訪問問題,及留意訪問期間的互動情況等。他說,幸好努力沒有白費,每篇訪問都具有不俗的可讀性。子豐亦參與了好爸爸中心開幕禮的公關工作,包括撰寫新聞稿、邀請記者採訪、在社交媒體留言、拍攝短片等,獲益良多。
 
傳播系同學將於9月初到中聖書院,與即將參與上述計劃的高中生分享寫作經驗,期望增加中學生對浸大傳理學院的理念和香港父職運動的認識,亦可望將計劃延續傳承。