Dr Henry Fock is honoured to win the Best Paper Award with Professor Flora Chiang at the prestigious international marketing conference

霍廣賢博士榮幸能與蔣鳳桐教授獲得享譽國際的Academy of Marketing會議頒發最佳論文獎

Date: 17 Jul 2017 (Monday)


Two business scholars win Best Paper Award in top international conference


Professor Flora Chiang of the Department of Management and Dr Henry Fock, Head of the Department of Marketing, won the Best Paper Award at the recent 50th Academy of Marketing Conference held at the University of Hull in the UK. Their co-authored paper won in the category of track services and customer relationship management.

Entitled “The Influence and Rewards and Shared Vision on Customer-Oriented Behaviour and Service Quality”, the paper applied an inventive angle to study how a shared vision within an organisation contributes to its services and customer relationship efficiency and effectiveness.

Contrary to the literature suggesting that intrinsic job factors such as job characteristics enhance employee motivation, the study’s findings suggested that extrinsic rewards (e.g. pay satisfaction) are more effective than intrinsic rewards (e.g. job satisfaction) in influencing customer-oriented behaviours (COB). In addition, the findings indicated that managerial actions that promoted COB will be important for full realisation of the potential benefits of COB. Encouraging employees to become more customer-driven requires more than just rewards. It also requires that employees develop and embrace a shared vision.

The Academy of Marketing Conference is an annual event notable for the excellence of the scholars that it attracts from worldwide. This year, the Conference was hosted by the Business School of the University of Hull with the theme “Freedom Through Marketing: Looking Back, Going Forward”.

管理學系蔣鳳桐教授與市場學系系主任霍廣賢博士的合著論文,題為「The Influence and Rewards and Shared Vision on Customer-Oriented Behaviour and Service Quality」,最近在英國赫爾大學舉行的第50屆Academy of Marketing會議上,獲選為服務與客戶關係管理組別的最佳論文。



每年一度的Academy of Marketing會議為歐洲業內著名的國際會議之一,每年均吸引全球頂尖學者參加。今年會議由英國赫爾大學商學院舉辦,主題為「Freedom Through Marketing: Looking Back, Going Forward」。