Dr Su Lei’s co-authored paper is selected as the best paper at an international marketing research conference


Date: 06 Jul 2017 (Thursday)


Marketing scholar wins Best Paper Award at international research conference


Assistant Professor of the Department of Marketing Dr Su Lei won the Best Paper Award for her co-authored paper at the La Londe Conference 2017 – Marketing Communications and Consumer Behaviour held recently at Aix-Marseille Université in La Londe les Maures, France.

Entitled “Product Aesthetics Preference among Excluded Consumers”, the winning paper was co-authored by Dr Su with Professor Echo Wan from The University of Hong Kong, and Dr Jiang Yuwei from The Hong Kong Polytechnic University. Their paper takes an unconventional and often neglected approach to study the relationship between social exclusion and product aesthetics.

The research findings suggested that consumers’ social connection status influences their preference for a product’s aesthetic design. “The project studies consumer purchase behaviour from a novel angle by linking consumer psychology with visual design. I believe this helped us a lot in winning this award,” said Dr Su.

市場學系助理教授蘇磊博士的合著論文,近日在法國艾克斯─馬賽大學舉辦的2017 La Londe市場傳播與消費者行為會議上,獲頒發最佳論文獎。