Dr Su Lei’s co-authored paper is selected as the best paper at an international marketing research conference


蘇磊博士的合著論文於國際市場學研究會議上,獲選為最佳論文

Date: 06 Jul 2017 (Thursday)

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Marketing scholar wins Best Paper Award at international research conference

市場學學者獲國際研究會議頒發最佳論文獎

Assistant Professor of the Department of Marketing Dr Su Lei won the Best Paper Award for her co-authored paper at the La Londe Conference 2017 – Marketing Communications and Consumer Behaviour held recently at Aix-Marseille Université in La Londe les Maures, France.

Entitled “Product Aesthetics Preference among Excluded Consumers”, the winning paper was co-authored by Dr Su with Professor Echo Wan from The University of Hong Kong, and Dr Jiang Yuwei from The Hong Kong Polytechnic University. Their paper takes an unconventional and often neglected approach to study the relationship between social exclusion and product aesthetics.

The research findings suggested that consumers’ social connection status influences their preference for a product’s aesthetic design. “The project studies consumer purchase behaviour from a novel angle by linking consumer psychology with visual design. I believe this helped us a lot in winning this award,” said Dr Su.

市場學系助理教授蘇磊博士的合著論文,近日在法國艾克斯─馬賽大學舉辦的2017 La Londe市場傳播與消費者行為會議上,獲頒發最佳論文獎。

得獎論文題為「社會排斥和產品美感外觀設計」,是蘇博士與來自香港大學的萬雯教授和香港理工大學的姜宇威博士共同撰寫。論文採用非常規及慣常被忽略的手法,以探討社會排斥與產品美學之間的相互關係。

研究結果反映消費者的社會地位直接影響他們對產品美感和外觀設計的偏好。蘇博士說:「是次研究以一個嶄新角度,從消費者的心理因素與視覺設計的連接層面,探討消費者的消費模式和行為。我相信這有助我們取得獎項。」