Integrated Communication Management students win the Best Multimedia Award at the Asia Social Innovation Award


綜合傳播管理學同學在「亞洲社企創新獎」中奪得「最佳多媒體奬」

Date: 03 Mar 2017 (Friday)

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Communication students clinch Best Multimedia Award in the Asia Social Innovation Award

傳理學院學生隊伍於「亞洲社企創新獎」榮獲「最佳多媒體奬」

School of Communication’s Integrated Communication Management Year 4 students Kevin Chan, Ashley Cheung, Virginia Hung, Kwok Hiu-tung, Ian Lai and Ivan Li promoted the concept of their social enterprise “See You Angels” through a short film which earned them the Best Multimedia Award at the Asia Social Innovation Award (ASIA). 
 
The team found that the breastfeeding rate in most Asian cities, including Hong Kong, is relatively low. Breastfeeding is not only constrained by perceptions in society, myths and taboos, but also the mothers’ health condition and demands in their everyday life. Therefore, the team developed the concept of “See You Angels” which aims to provide an innovative platform to help mothers and their newborns and advocate breastfeeding.
 
The team produced a four-minute short film to demonstrate the concept and operation details of “See You Angels”. Virginia Hung, the voice talent of the short film, said that the good coordination between team members ensured the concept development would be successful and it also brought their talents into full play. They were very excited when they received the award notice and sincerely thanked HKBU teachers for letting them practise what they had learnt from the classrooms and encouraged them to take part in the competition.  
 
The annual ASIA event aims to promote social entrepreneurship and provides a platform for idea-stage entrepreneurs to kick-start projects through cross-country networking and expertise and knowledge exchanges.

傳理學院綜合傳播管理學四年級同學陳凱勤、張婷婷、孔凱靖、郭曉彤、黎健鵬、李焯然組成的隊伍,構思成立社企「施乳天使」,並以短片形式宣傳概念,在「亞洲社企創新獎」中獲頒「最佳多媒體奬」。
 
團隊留意到亞洲大部分地區(包括香港)的母乳餵哺率較低,除了因為受到舊有觀念的窒礙,還有部分母親因身體狀況未能為孩子餵哺母乳。同學們遂構思「施乳天使」,希望提供一個嶄新的平台,協助有需要的母親及孩子,並宣揚母乳的重要性。
 
同學透過大約四分鐘的短片表達其意念及運作,短片的內容和表達技巧獲評審團一致的認同。擔任短片旁白的孔凱靖表示:「組員之間的默契令整個構思進度順暢,並讓我們各自發揮所長。收到得獎通知的一刻,我們全都雀躍萬分;當然要感激老師讓我們實踐課堂所學,以及鼓勵我們參賽。」
 
一年一度的「亞洲社企創新獎」旨在推廣社會創業精神;並提供了一個平台,讓在概念階段的創業者展開跨地區的網絡和專業知識交流,有助落實項目工作。