Emmy Zhong (left) is selected as Best Presenter at the 2016 IIBD International Case Competition


鍾彤同學 (左) 獲選為2016年度IIBD國際商業個案大賽最佳演講者

Date: 21 Dec 2016 (Wednesday)

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BBA student named Best Presenter in international competition

會計學學生榮膺國際商業個案大賽最佳演講者

Emmy Zhong, a BBA (Accounting) Year 4 student from the School of Business, was named Best Presenter at the 2016 Wing Lung Bank International Institute for Business Development (IIBD) International Case Competition. The contest was organised by the Windesheim University of Applied Sciences in Zwolle, the Netherlands, and HKBU.

With the theme “Creating value through internationalisation”, this year’s competition attracted 18 teams from nine countries including Indonesia, New Zealand, Thailand, the Philippines, the Netherlands, UK and USA. Teams were required to analyse the market access strategy of Taiwan’s Hon Chuan Enterprise for the African market. 

Professor Gerard Prendergast, Associate Dean (Internationalisation and External Relations) of the School of Business, said: “The world needs global thinkers who can address global challenges in an ethical and sustainable manner. The ability to solve real-life business problems, build cultural sensitivity and empathy, and excel under pressure are all key learning objectives of this annual competition.”

工商管理學士課程會計學專修四年級學生鍾彤最近參加由荷蘭Windesheim University of Applied Sciences與浸大在荷蘭舉辦的2016年度IIBD國際商業個案大賽,獲選為最佳演講者。

本屆賽事以「企業的國際化策略與增值」為主題,吸引了來自九個國家的18支學生隊伍參加,包括印尼、紐西蘭、泰國、菲律賓、荷蘭、英國和美國。參賽隊伍需要分析台灣宏全國際集團開發非洲新興市場的策略。

工商管理學院副院長彭嘉諾教授表示:「全球化為企業帶來很大挑戰,國際間尤其需要具環球視野的人才,從道德和可持續發展層面去解決當前的種種挑戰。透過舉辦這個年度的國際賽事,藉此培養學生解決現今商業世界的難題、建立文化觸覺及對抗壓力等能力。」