Emmy Zhong (left) is selected as Best Presenter at the 2016 IIBD International Case Competition

鍾彤同學 (左) 獲選為2016年度IIBD國際商業個案大賽最佳演講者

Date: 21 Dec 2016 (Wednesday)


BBA student named Best Presenter in international competition


Emmy Zhong, a BBA (Accounting) Year 4 student from the School of Business, was named Best Presenter at the 2016 Wing Lung Bank International Institute for Business Development (IIBD) International Case Competition. The contest was organised by the Windesheim University of Applied Sciences in Zwolle, the Netherlands, and HKBU.

With the theme “Creating value through internationalisation”, this year’s competition attracted 18 teams from nine countries including Indonesia, New Zealand, Thailand, the Philippines, the Netherlands, UK and USA. Teams were required to analyse the market access strategy of Taiwan’s Hon Chuan Enterprise for the African market. 

Professor Gerard Prendergast, Associate Dean (Internationalisation and External Relations) of the School of Business, said: “The world needs global thinkers who can address global challenges in an ethical and sustainable manner. The ability to solve real-life business problems, build cultural sensitivity and empathy, and excel under pressure are all key learning objectives of this annual competition.”

工商管理學士課程會計學專修四年級學生鍾彤最近參加由荷蘭Windesheim University of Applied Sciences與浸大在荷蘭舉辦的2016年度IIBD國際商業個案大賽,獲選為最佳演講者。