Jessie Kwok (centre) is a joint developer of an online platform that won her three start-up awards.


郭沅頤同學(中)合作開發的網上平台「呢度廣告」最近奪得三項創業獎。

Date: 20 Dec 2016 (Tuesday)

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HKBU undergraduate wins three start-up awards

浸大生獲三項創業獎

HKBU student Jessie Kwok (Financial Journalism, Year 2) and her partners developed an online platform entitled LeDo Ads which provides a platform for firms searching for offline advertising spaces. This start-up recently won the Hong Kong Young Entrepreneur Award 2016, the Best Creative Award presented by Hong Kong Young Entrepreneur Association, and the Top 10 Finalist Award presented by HKIEF Roadshow, part of the Hong Kong International Entrepreneur Festival (HKIEF) 2016.

Jessie said, “Unused space can easily be found everywhere, and this provides a huge potential for small and medium enterprises in need of space for their print advertising. The online platform we developed properly addresses the needs of both sides – discovering potential advertising locations and enabling firms to use a limited budget to engage their target customers in suitable advertising locations.” One of her successful cases involved the use of advertising table stickers in a dessert shop which enabled a drama organiser to attract a total of 400 click rates from young target customers in one month.

Jessie said that her participation in the University’s Business Entrepreneurship Support and Training Programme helped her develop her business acumen through experiential learning and pitching opportunities.

郭沅頤同學(財經新聞二年級)與合作夥伴創立名為「呢度廣告」的線下廣告位搜尋及租賃平台,最近獲得香港青年創業家協會頒發「香港青年創業家大獎2016」及「最具創意大獎」,並於「香港國際創客節路演」奪得「十大優秀項目獎」。
 
郭沅頤同學說﹕「閒置空間隨處可見,而中小企業需要大量的平面宣傳位置。因此,我們創立的網站能有效善用空間,同時中小企業能以有限資金對準客群宣傳業務。」她的其中一項成功案例,是替一個劇團透過平台在甜品店內以餐桌貼紙宣傳一齣舞台劇,成功為客戶找到年輕的目標客群,在短短一個月時間內共錄得400個客戶點擊率。
 
郭同學認為她參與浸大的創業支援與培訓計劃,對她學習和尋找創業機會、培育商業觸覺等有很大的幫助。