Ki-chung wins merit award at the “Innovate Festival Creative Contest” with his interactive advertising idea


林其中同學憑著互動的廣告概念在「港鐵廣告創意巡禮創意設計比賽」中,取得優異獎。

Date: 06 Dec 2016 (Tuesday)

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Communication student wins award for advertising brainwave

傳理學生獲廣告創意設計比賽獎項

Lam Ki-chung (Integrated Communication Management, Year 4) won a merit award at the Innovate Festival Creative Contest with his novel interactive advertising idea called “Connecting Life‧Enjoy travel”.
 
Many MTR passengers use their smart phones to kill time while travelling. And this leads to them ignoring traditional advertising light boxes. In order to attract the attention of smart phone users, Ki-chung chose a fictitious music record chain store to develop a new advertising idea. After scanning the QR code pasted on the back of seats in MTR carriages, passengers can trial listen to or download the latest pop music which they can then enjoy during the travel time. It also increases sales of the music tracks. Ki-chung’s idea  won him the recognition of the judge panel and the award. 
 
Ki-chung said the contest had given him the opportunity to demonstrate his creativity,  apply what he had learnt from his studies, gain a strong sense of his own accomplishments, and in particular has boosted his confidence to be able to join the advertising industry after he graduates.
 
 The “Innovate Festival Creative Contest” is organised by JCDecaux Transport to develop the creative abilities of students and give them an opportunity to showcase their talents and skills. 

綜合傳播管理學四年級林其中同學於「港鐵廣告創意巡禮創意設計比賽」中,以嶄新、互動的廣告概念「與生活連繫擁有美滿旅程」,榮獲優異獎。

不少港鐵乘客都會使用智能手機以消磨時間,傳統的廣告燈箱因而被人忽略。為了吸引低頭族的注意,林同學先以一間虛構的唱片連鎖店作為構思對象,並在列車座位前方的地上貼上不同的二維條碼,只要乘客利用手機掃描二維條碼,就可以馬上試聽或下載最新的流行音樂。這個概念可讓乘客在旅程中得到娛樂,又可刺激音樂銷量,因此獲評審團的讚賞,並取得優異獎。

林同學表示:「比賽讓我有機會發揮創意,實踐課堂所學,並得到很大的成功感,更加強了我畢業後投身廣告界的信心。」

「港鐵廣告創意巡禮創意設計比賽」由德高貝登舉辦,邀請各大專學生分享他們創新的港鐵廣告構思,以啟發更多創意,讓學生有機會展示才華和技能。