Dr Regina Chen is appointed research fellow of the Behavioral Insights Research Center of the Institute for Public Relations


陳怡如博士獲選為美國公共關係學院行為認知研究中心研究員

Date: 13 May 2016 (Friday)

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Communication scholar named fellow of international public relations research centre

傳播學者獲國際公共關係研究中心選為研究員

Dr Regina Chen, Assistant Professor of the Department of Communication Studies, has been selected as a research fellow of the newly established Behavioral Insights Research Center (BIRC).
 
BIRC was established by the Institute for Public Relations (IPR), one of the most influential research organisations in the field of public relations and corporate communication in the US.
 
Dr Chen said she is thrilled and honored to work with IPR on research that empirically examines how and why people think and behave the way they do through the organisational discourses in the ever-changing business and media environment. “My role in BIRC is to validate research results from the Chinese perspective so that they can best inform public relations and strategic communication practices to benefit the industry and society,” she added. 

Insights garnered from the research conducted by fellows will be shared with industry professionals through various channels, such as website, academic journals and presentations at conferences and events over the next year.

傳播系助理教授陳怡如博士獲美國公共關係研究院新成立的行為認知研究中心選為研究員。該研究院是美國最具影響力的公共關係及企業傳訊研究機構之一。
 
陳博士對獲選為研究員感到興奮及榮幸,並表示會與公共關係學院合作,有系統地研究人類在日新月異的商業及傳媒環境下的行為及思考模式。她說:「我在行為認知研究中心的角色,主力核實有關中國內地的研究成果,讓中心可以改進公共關係及策略傳訊方法,為業界及社會帶來裨益。」
 
研究員將會透過不同方法,包括網頁、學術期刊、會議及活動等,與業界分享研究成果。