The HKBU student team, beating over 1,500 teams, wins the championship in the GATSBY Student CM Awards.


浸大學生在「GATSBY學生廣告創作比賽」中,擊敗超過1500隊參賽隊伍,脫穎而出。

Date: 01 Mar 2016 (Tuesday)

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HKBU students excel at student commercial movie award

浸大學生揚威國際廣告創作大賽

Ricky Chung Ka-kit (Film and Media Arts, Year 3), Julius Lee Man-kei (Organisational Communication, Year 4) and Billy Law Yiu-ting (Film and Media Arts, Year 4) won the championship in the 10th GATSBY Student CM Awards, beating over 1,500 teams from around the world.
 
The team only took one full day to complete the entire production process, from writing the storyline to filming the award-winning commercial entitled Alien Sneeze by Gatsby. The innovative idea of the movie, which has an alien with allergic rhinitis, was commended by the judges and was the key to winning the top award in the contest. 
 
The movie also tapped into viewers’ concerns, Ricky explained that allergic rhinitis is one of the most common metropolitan illnesses in Hong Kong. In addition, given that alien life could exist, it stirs up people’s unlimited imagination and curiosity. 
 
The GATSBY Student CM Awards is one of notable commercial movie competitions in the world, and the story and filming skills exhibited in the submissions are always regarded as containing a high level of creativity. Ricky said teammates were surprised to win the top award as their original reason for taking part in the contest was to broaden their vision and to learn from other participants.
 
The award-winning commercial will be broadcast in Japan and will be recommended for participation in the Cannes Lions International Festival of Creativity. Ricky said that the award boosted their confidence in creating and producing short movies. They will continue to treasure any learning opportunity and produce more high quality movies in order to attain their goal of establishing a professional movie production house.    

For detailed information about the award, please refer to: http://award.gatsby.jp/tw/result/award/greatest/  

鍾家傑(電影與媒體藝術三年級)、李萬璣(組織傳播四年級)及羅耀霆(電影與媒體藝術四年級)在第10屆「GATSBY學生廣告創作比賽」中,擊敗來自全球超過1500隊參賽隊伍,勇奪賽事最高殊榮。
 
團隊僅花一日時間,便完成獲獎的「讓外星人打噴嚏的GATSBY」篇,包括故事構思及拍攝等。短片內容將外星人及鼻敏感結合,破格的意念大獲評判好評,成為獲獎的關鍵。
 
短片亦引起觀眾的共鳴及注意,家傑解釋,鼻敏感是都巿常見疾病,而外星人一直是坊間熱話,但從來未能確定其是否真實存在,令人有無限想像及好奇。
 
「GATSBY學生廣告創作比賽」屬廣告界中知名的賽事,參賽者作品不論拍攝手法、畫面設計等都別出心裁,家傑坦言,最初只敢抱著觀摩的心態參賽,最終能夠脫穎而出,實在喜出望外。

得獎作品將會在日本電視上播放,並會獲大會安排參加康城國際廣告節。家傑表示,獲獎提升他們創作及拍攝短片的信心,未來會繼續珍惜各種學習機會,並會創作更多高質素的作品,朝著成立專業短片製作公司的目標邁進。

比賽詳情,請參考:http://award.gatsby.jp/tw/result/award/greatest/